Google Analytics Events Reference

Reference for the GA4 events a Consumer App sends, the properties carried on every event, and what each event records.

Common event properties

Every Consumer App event includes an app_type property that identifies which type of Consumer App produced it. Use it in GA4 to filter or segment events by app.

app_type is one of:

• face — Skin (face) Consultant app

• hair — Hair Consultant app

• skingpt — SkinGPT app

Events

Event name	Page/Screen	Description	event_category	event_label	event_content	event_appId	event_companyCid	app_type	load_context	product_id	product_name	product_price	product_category
Open	/first-entrance	Triggered when the app is loaded				application ID	company ID	face / hair	iframe/direct
ReturningUser	/first-entrance	Triggered when the returning user page is shown	returning_user	returning_user		application ID	company ID	face / hair	iframe/direct
StartClicked	/first-entrance	Triggered when the "Start now" clicked				application ID	company ID	face / hair	iframe/direct
AddRoutineToCart	/products	Triggers when the user adds all routine to the cart	recommendation_system_1.0 / recommendation_system_2.0			application ID	company ID	face / hair	iframe/direct
AddToCart	/products	Triggers when user adds product to the cart	recommendations / wishlist / you_may_also_like / product_page / recommendations_list	recommendation_system_1.0 / recommendation_system_2.0		application ID	company ID	face / hair	iframe/direct	product_id	product_name	product_price	product_category
AddToFavourites	/products	Triggers when user adds product to the wishlist	recommendations / wishlist / you_may_also_like / product_page / recommendations_list	recommendation_system_1.0 / recommendation_system_2.0		application ID	company ID	face / hair	iframe/direct	product_id	product_name	product_price	product_category
AddWishlistToCart	/products	Triggers when the user adds all products from wishlist				application ID	company ID	face / hair	iframe/direct
ImageIsSent	/products	Image is sent / Analysis started	front_camera / back_camera / upload / companion			application ID	company ID	face / hair	iframe/direct
MetricDetailsViewed	/products	Metrics details opened		metric_name		application ID	company ID	face / hair	iframe/direct
MetricsShown	/products	Triggers when the metrics block is shown	metrics_list: array (name: value)			application ID	company ID	face / hair	iframe/direct
NavigateToCart	/products	Triggers when user navigates to the product cart	header / popup / product_card			application ID	company ID	face / hair	iframe/direct
NavigateToStore	/products	Triggers when user opens product page on client's website	recommendations / wishlist / you_may_also_like / product_page / recommendations_list	recommendation_system_1.0 / recommendation_system_2.0		application ID	company ID	face / hair	iframe/direct	product_id	product_name	product_price	product_category
OpenFavourites	/products	Triggers when users opens wishlist				application ID	company ID	face / hair	iframe/direct
ProductClicked	/products	Triggers when user clicks on the product	recommendations / wishlist / you_may_also_like / product_page / recommendations_list			application ID	company ID	face / hair	iframe/direct	product_id	product_name	product_price	product_category
ProductDetailsViewed	/products	Triggers when the product details are viewed				application ID	company ID	face / hair	iframe/direct	product_id	product_name	product_price	product_category
RecommendationShown	/products	Triggers when the recommendation block shown	recommendation_system_1.0 / recommendation_system_2.0	view_type: routine/list, recommended_products_num: number (in routine or in list), prices: hidden/shown, products_list: array (name)		application ID	company ID	face / hair	iframe/direct
RemoveFromFavourites	/products	Triggers when users removes product from the wishlist	recommendations / wishlist / you_may_also_like / product_page / recommendations_list			application ID	company ID	face / hair	iframe/direct	product_id	product_name	product_price	product_category
RetakePhotoClicked	/products	Triggered the “Retake” button is clicked				application ID	company ID	face / hair	iframe/direct
FeedbackShown	/products	Triggers when the end-of-experience Like / Dislike prompt is shown	feedback_type: like_dislike			application ID	company ID	face / hair	iframe/direct
FeedbackSent	/products	Triggers when the user submits a like, or a dislike with reasons and an optional comment	feedback_type: like_dislike			application ID	company ID	face / hair	iframe/direct
SurveyAnswerEnter	/survey	Triggers when survey is loaded				application ID	company ID	face / hair	iframe/direct
SurveyAnswerSent	/survey	Triggers on survey completion				application ID	company ID	face / hair	iframe/direct
FloatingButtonClicked	Floating Button	Number of times floating button clicked				application ID	company ID	face / hair
FloatingButtonLoaded	Floating Button	Number of times floating button loaded				application ID	company ID	face / hair

The FeedbackShown and FeedbackSent events are sent only when End-of-experience feedback is enabled for the app.

For the ImageIsSent event, event_category identifies where the image came from: front_camera or back_camera for a live camera capture, upload for an image chosen from the device, or companion for an image captured on a phone through the Create the Best End-User Experience for Image Collection in Your App.

Related guides

• Connect Google Analytics to Your Consumer App

• Google Analytics Events Reference (SkinGPT)

• Send Consumer App Analytics Events to Third-Party Analytics

• Forward Parent Page UTM Parameters to the Consumer App

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