> For the complete documentation index, see [llms.txt](https://docs.saas.haut.ai/haut.ai/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.saas.haut.ai/haut.ai/haut.ai-features/consumer-apps/connect-google-analytics-to-your-consumer-app/google-analytics-events-reference.md).

# Google Analytics Events Reference

Reference for the GA4 events a Consumer App sends, the properties carried on every event, and what each event records.

## Common event properties

Every Consumer App event includes an `app_type` property that identifies which type of Consumer App produced it. Use it in GA4 to filter or segment events by app.

`app_type` is one of:

* `face` — Skin (face) Consultant app
* `hair` — Hair Consultant app
* `skingpt` — SkinGPT app

## Events

<table><thead><tr><th width="170.421875">Event name</th><th width="176.40625">Page/Screen</th><th width="203.29296875">Description</th><th width="268.9453125">event_category</th><th width="262.08203125">event_label</th><th width="126.46875">event_content</th><th width="130.97265625">event_appId</th><th width="124.265625">event_companyCid</th><th width="120">app_type</th><th width="119.80078125">load_context</th><th width="138.9296875">product_id</th><th width="151.4296875">product_name</th><th width="154.89453125">product_price</th><th width="166.07421875">product_category</th></tr></thead><tbody><tr><td>Open</td><td>/first-entrance</td><td>Triggered when the app is loaded</td><td></td><td></td><td></td><td>application ID</td><td>company ID</td><td>face / hair</td><td>iframe/direct</td><td></td><td></td><td></td><td></td></tr><tr><td>ReturningUser</td><td>/first-entrance</td><td>Triggered when the returning user page is shown</td><td>returning_user</td><td>returning_user</td><td></td><td>application ID</td><td>company ID</td><td>face / hair</td><td>iframe/direct</td><td></td><td></td><td></td><td></td></tr><tr><td>StartClicked</td><td>/first-entrance</td><td>Triggered when the "Start now" clicked</td><td></td><td></td><td></td><td>application ID</td><td>company ID</td><td>face / hair</td><td>iframe/direct</td><td></td><td></td><td></td><td></td></tr><tr><td>AddRoutineToCart</td><td>/products</td><td>Triggers when the user adds all routine to the cart</td><td>recommendation_system_1.0 / recommendation_system_2.0</td><td></td><td></td><td>application ID</td><td>company ID</td><td>face / hair</td><td>iframe/direct</td><td></td><td></td><td></td><td></td></tr><tr><td>AddToCart</td><td>/products</td><td>Triggers when user adds product to the cart</td><td>recommendations /<br>wishlist / you_may_also_like /<br>product_page / recommendations_list</td><td>recommendation_system_1.0 / recommendation_system_2.0</td><td></td><td>application ID</td><td>company ID</td><td>face / hair</td><td>iframe/direct</td><td>product_id</td><td>product_name</td><td>product_price</td><td>product_category</td></tr><tr><td>AddToFavourites</td><td>/products</td><td>Triggers when user adds product to the wishlist</td><td>recommendations /<br>wishlist / you_may_also_like /<br>product_page / recommendations_list</td><td>recommendation_system_1.0 / recommendation_system_2.0</td><td></td><td>application ID</td><td>company ID</td><td>face / hair</td><td>iframe/direct</td><td>product_id</td><td>product_name</td><td>product_price</td><td>product_category</td></tr><tr><td>AddWishlistToCart</td><td>/products</td><td>Triggers when the user adds all products from wishlist</td><td></td><td></td><td></td><td>application ID</td><td>company ID</td><td>face / hair</td><td>iframe/direct</td><td></td><td></td><td></td><td></td></tr><tr><td>ImageIsSent</td><td>/products</td><td>Image is sent / Analysis started</td><td>front_camera / back_camera / upload / companion</td><td></td><td></td><td>application ID</td><td>company ID</td><td>face / hair</td><td>iframe/direct</td><td></td><td></td><td></td><td></td></tr><tr><td>MetricDetailsViewed</td><td>/products</td><td>Metrics details opened</td><td></td><td>metric_name</td><td></td><td>application ID</td><td>company ID</td><td>face / hair</td><td>iframe/direct</td><td></td><td></td><td></td><td></td></tr><tr><td>MetricsShown</td><td>/products</td><td>Triggers when the metrics block is shown</td><td>metrics_list: array (name: value)</td><td></td><td></td><td>application ID</td><td>company ID</td><td>face / hair</td><td>iframe/direct</td><td></td><td></td><td></td><td></td></tr><tr><td>NavigateToCart</td><td>/products</td><td>Triggers when user navigates to the product cart</td><td>header / popup / product_card</td><td></td><td></td><td>application ID</td><td>company ID</td><td>face / hair</td><td>iframe/direct</td><td></td><td></td><td></td><td></td></tr><tr><td>NavigateToStore</td><td>/products</td><td>Triggers when user opens product page on client's website</td><td>recommendations /<br>wishlist / you_may_also_like /<br>product_page / recommendations_list</td><td>recommendation_system_1.0 / recommendation_system_2.0</td><td></td><td>application ID</td><td>company ID</td><td>face / hair</td><td>iframe/direct</td><td>product_id</td><td>product_name</td><td>product_price</td><td>product_category</td></tr><tr><td>OpenFavourites</td><td>/products</td><td>Triggers when users opens wishlist</td><td></td><td></td><td></td><td>application ID</td><td>company ID</td><td>face / hair</td><td>iframe/direct</td><td></td><td></td><td></td><td></td></tr><tr><td>ProductClicked</td><td>/products</td><td>Triggers when user clicks on the product</td><td>recommendations /<br>wishlist / you_may_also_like /<br>product_page / recommendations_list</td><td></td><td></td><td>application ID</td><td>company ID</td><td>face / hair</td><td>iframe/direct</td><td>product_id</td><td>product_name</td><td>product_price</td><td>product_category</td></tr><tr><td>ProductDetailsViewed</td><td>/products</td><td>Triggers when the product details are viewed</td><td></td><td></td><td></td><td>application ID</td><td>company ID</td><td>face / hair</td><td>iframe/direct</td><td>product_id</td><td>product_name</td><td>product_price</td><td>product_category</td></tr><tr><td>RecommendationShown</td><td>/products</td><td>Triggers when the recommendation block shown</td><td>recommendation_system_1.0 / recommendation_system_2.0</td><td>view_type: routine/list,<br>recommended_products_num: number (in routine or in list),<br>prices: hidden/shown,<br>products_list: array (name)</td><td></td><td>application ID</td><td>company ID</td><td>face / hair</td><td>iframe/direct</td><td></td><td></td><td></td><td></td></tr><tr><td>RemoveFromFavourites</td><td>/products</td><td>Triggers when users removes product from the wishlist</td><td>recommendations /<br>wishlist / you_may_also_like /<br>product_page / recommendations_list</td><td></td><td></td><td>application ID</td><td>company ID</td><td>face / hair</td><td>iframe/direct</td><td>product_id</td><td>product_name</td><td>product_price</td><td>product_category</td></tr><tr><td>RetakePhotoClicked</td><td>/products</td><td>Triggered the “Retake” button is clicked</td><td></td><td></td><td></td><td>application ID</td><td>company ID</td><td>face / hair</td><td>iframe/direct</td><td></td><td></td><td></td><td></td></tr><tr><td>FeedbackShown</td><td>/products</td><td>Triggers when the end-of-experience Like / Dislike prompt is shown</td><td>feedback_type: like_dislike</td><td></td><td></td><td>application ID</td><td>company ID</td><td>face / hair</td><td>iframe/direct</td><td></td><td></td><td></td><td></td></tr><tr><td>FeedbackSent</td><td>/products</td><td>Triggers when the user submits a like, or a dislike with reasons and an optional comment</td><td>feedback_type: like_dislike</td><td></td><td></td><td>application ID</td><td>company ID</td><td>face / hair</td><td>iframe/direct</td><td></td><td></td><td></td><td></td></tr><tr><td>SurveyAnswerEnter</td><td>/survey</td><td>Triggers when survey is loaded</td><td></td><td></td><td></td><td>application ID</td><td>company ID</td><td>face / hair</td><td>iframe/direct</td><td></td><td></td><td></td><td></td></tr><tr><td>SurveyAnswerSent</td><td>/survey</td><td>Triggers on survey completion</td><td></td><td></td><td></td><td>application ID</td><td>company ID</td><td>face / hair</td><td>iframe/direct</td><td></td><td></td><td></td><td></td></tr><tr><td><br><br>FloatingButtonClicked</td><td>Floating Button</td><td>Number of times floating button clicked</td><td></td><td></td><td></td><td>application ID</td><td>company ID</td><td>face / hair</td><td></td><td></td><td></td><td></td><td></td></tr><tr><td><br><br>FloatingButtonLoaded</td><td>Floating Button</td><td>Number of times floating button loaded</td><td></td><td></td><td></td><td>application ID</td><td>company ID</td><td>face / hair</td><td></td><td></td><td></td><td></td><td></td></tr></tbody></table>

The `FeedbackShown` and `FeedbackSent` events are sent only when [Configure Advanced Settings](/haut.ai/haut.ai-features/consumer-apps/configure-advanced-settings.md#end-of-experience-feedback) is enabled for the app.

For the `ImageIsSent` event, `event_category` identifies where the image came from: `front_camera` or `back_camera` for a live camera capture, `upload` for an image chosen from the device, or `companion` for an image captured on a phone through the [Create the Best End-User Experience for Image Collection in Your App](/haut.ai/quick-start-guides/build-custom-app-powered-by-haut.ai/create-the-best-end-user-experience-for-image-collection-in-your-app.md).

## Related guides

* [Connect Google Analytics to Your Consumer App](/haut.ai/haut.ai-features/consumer-apps/connect-google-analytics-to-your-consumer-app.md)
* [Google Analytics Events Reference (SkinGPT)](/haut.ai/haut.ai-features/consumer-apps/connect-google-analytics-to-your-consumer-app/google-analytics-events-reference-skingpt.md)
* [Send Consumer App Analytics Events to Third-Party Analytics](/haut.ai/haut.ai-features/consumer-apps/connect-google-analytics-to-your-consumer-app/analytics-event-forwarding-via-postmessage.md)
* [Forward Parent Page UTM Parameters to the Consumer App](/haut.ai/haut.ai-features/consumer-apps/connect-google-analytics-to-your-consumer-app/forward-parent-page-utm-parameters.md)

***

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