> For the complete documentation index, see [llms.txt](https://docs.saas.haut.ai/haut.ai/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.saas.haut.ai/haut.ai/haut.ai-features/skin.chat/configuring-prompts-and-tone-of-voice.md).
# Configuring Prompts & Tone of Voice
This page explains how to configure Skin.Chat prompts and communication style using the Tone of Voice settings in the Skin.Chat SaaS admin panel.
These settings control **how Skin.Chat speaks, explains, and guides users**.
***
### Prerequisites
Before configuring prompts, make sure that:
* You have access to the Skin.Chat in **SaaS admin panel**
* At least one **Skin.Chat** instance has been created
***
### Where to Configure Prompts
Prompt configuration is available **inside each Skin.Chat instance**.
Navigation path:
```
SaaS Dashboard → Skin.Chat → Select Skin.Chat → Tone of voice
```
Each SkinChat has its **own independent tone and prompt configuration**.
***
### Configuration Settings
Settings work together to define the assistant’s behavior.
### 1. Brand Persona / Context
**Purpose:**\
Defines who the assistant represents and who it is talking to.
**What to write here:**
* Brand positioning
* Target audience
* Communication context (e.g. web chat, messenger)
**Example:**
```
Premium skincare brand for sensitive skin.
Audience: women 25–45.
Answer in compact messages
```
This field provides **high-level context** for all assistant responses.
***
### 2. Formality
**Controls:** How formal or conversational the assistant sounds.
Options:
* **Casual** — friendly, informal tone
* **Neutral (default)** — clear, professional, everyday tone
* **Formal** — structured, official language
***
### 3. Premium Feel
**Controls:** How refined and concierge-like the assistant sounds.
Options:
* **Everyday** — simple, approachable language
* **Polished (default)** — professional, brand-safe tone
* **Premium** — luxury, concierge-style communication
***
### 4. Sales Intensity
**Controls:** How strongly the assistant promotes products.
Options:
* **Pure Advisor** — educational, no selling
* **Soft Recommendations** — mentions products when relevant
* **Balanced (default)** — educational with gentle product guidance
* **Sales-oriented** — clear CTAs and product focus
* **Strong Sales** — proactive, conversion-driven selling
***
### 5. Professional Depth
**Controls:** How technical and science-driven the assistant sounds.
Options:
* **Simple** — easy to understand, no medical terms
* **Balanced (default)** — light professional language, explained simply
* **Clinical** — uses dermatology and scientific terminology (no diagnoses)
***
### 6. Energy
**Controls:** The emotional energy of responses.
Options:
* **Calm** — reassuring, slow, grounded
* **Neutral (default)** — balanced and friendly
* **Energetic** — enthusiastic, upbeat, motivating
***
### 7. Response Length
**Controls:** How detailed the assistant’s answers are.
Options:
* **Detailed** — in-depth explanations with context
* **Balanced (default)** — clear, helpful, concise
* **Short** — brief, to-the-point responses
***
### 8. Directness
**Controls:** How suggestive vs instructional the assistant is.
Options:
* **Soft** — gentle, suggestive guidance
* **Balanced (default)** — clear guidance without being pushy
* **Direct** — explicit, instructional recommendations
***
### 9. Advanced Settings
#### Use Emojis
* Enables emojis in responses
* Useful for casual or lifestyle-oriented brands
#### Avoid Negative Wording
* Reduces negative phrasing in answers
* Helpful for brand-safe and positive communication
***
### 10. Special Instructions
**Purpose:**\
Adds custom behavioral rules on top of all other settings.
**Examples:**
```
Keep answers under 3 sentences.
Avoid jargon.
End responses with a short encouraging phrase.
```
Special instructions are applied **globally** to all responses.
***
{% hint style="warning" %}
Not a Haut.AI client yet?
{% endhint %}
Book a demoSkin.Chat on haut.ai
---
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